Xc60 Signals a More ?pumped-up? Volvo
- June 8th, 2010
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Ford’s Swedish luxury brand early unleashed a new sport utility automobile that signaled the beginning of a more pumped-up aura of Volvo cars.
Steve Mattin, Volvo Automobiles design director stated the automobile embodies “the DNA of future Volvos”. He added, “We’re about to elevate Volvo’s DNA to new levels by pumping up the volume. It takes the emotion of the C30 a step further.” The Volvo XC60, revealed by Volvo at the recently-held North American International Auto Show in Detroit, is stated to evoke brand new styling and design of the forthcoming lineup of the automaker.
The SUV features a glass roof, a mechanical tailgate, 20-inch rims, a new shifting mechanism and a newly styled grille. The larger Volvo logo contributed to the bolder look of the vehicle. It is also given a distinct rear end to accentuate the gate as well as the Volvo logo.
“If you can recognize a Volvo from 50 meters today, I want to get to the point where people will be healthy to spot one from twice the distance in the future,” Mattin added. “We need to be recognizable as Volvo. We’re still about Scandinavian simplicity; we can’t be playful or do styling for the intoxicant of styling. Volvos last a long time, so our design must have legs. But we can’t be too easy or we’d edge toward blandness. And we can’t just change; we must be fresh. I want to broaden our design and have more variation between automobile lines.”
Volvo Automobile president Fredrik Arp added that the Volvo XC60 would likely be “the C30 owner’s next car”. The production version of the SUV would be very same to the concept. Mattin stated it was designed to be like “a giant iPod”.
The automobile is carefully engineered so as not to compromise the traditional Volvo country aspects. Volvo enthusiasts could still anticipate Volvo auto care that features a low-speed adaptive braking system called City Safety. The country feature prevents the Volvo XC60 from running into the automobile in front at low speeds. The SUV is also given Volvo’s 3.-litre 6-cylinder flex-fuel engine, which grants ethanol to be used instead of petrol. The new engine cuts emissions by up to 80 per cent.
“Our V8 package feels immensely solid. When it comes to power and performance, we’re in the same class as the very ideal in the segment. What’s more, we’re sure that a massive proportion of these customers will appreciate the fact that the power and driveability can be combined with high country and good environmental properties. It’s important that we can launch a V8 without compromising on our core values,” stated Hans-Olov Olsson, Volvo Cars’ President and CEO.
The Volvo XC60 is the automaker’s entry to the fastest-growing sector of the automotive market. Volvo anticipates that the new SUV will boost global income by 75 per cent to 443,000 automobiles in the next couple of years. The maker anticipates that the Volvo XC60 will also attract more buyers especially the young and active urbanites. Arp added that the Volvo XC60 will be as important as the Volvo C30 in expanding the brand’s sales. He also added that the concept is a good indicator of what the production model will look like.
Volvo is delivering the Volvo XC60 with high hopes same as its 240 model. The latter uses exceptional Volvo 240 parts to enhance its abilities and functionality. The Volvo 240 was the best-selling automobile of the automaker. From 1975 to 1982, the Volvo 240 is the only automobile from Volvo that is imported to the United States. That’s the measure of the Volvo 240’s global popularity.
Glady Reign is a 32 year old is a consultant for an automotive firm based in Detroit, Mi. she is a native of the Motor City and grew up around automobiles hence her expertise in the automotive field.