Information about New Cars

The new 2011 Ford Fiesta is nearly here. The automobile will be acquirable for buy in the United Says coming in the summer of 2010, however it’s already a large hit on the Internet. The 60-second TV ad prefabricated its debut on Might 18, 2010 during American Idol and two social media programs online have already prefabricated this automobile a star. The hype surrounding the Fiesta is unlike any other, and it’s all thanks to the many ad campaigns promoting it. In the center of the huge broadcast, print, and digital ad campaign is the tagline, “It’s a pretty huge deal.”

The introduction of the 2011 Fiesta started with the Fiesta Movement last year. One hundred Fiesta agents spent six months in the plush interior seats, behind the wheel of a Fiesta hoping to show why the Fiesta is better than its competition. The agents finished a variety of monthly missions to show the public why the Fiesta is a automobile worth having. After driving over a million miles and streaming their experiences, the Fiesta Movement was 4.3 million YouTube views deep, had over 540,000 Flickr views and had more than 3 million Twitter impressions.

Ford also promoted a nationwide test-drive program that granted 162,000 customers participate in social interactions with the Fiesta and 35,000 to actually test-drive the vehicle.

Ford is now expanding the Web site to include webisodes featuring agents from the Fiesta Movement proving why the Fiesta is better to the competition. Over 337,000 people viewed the first 6 webisodes since they were added to the Web site last week.

Print ads claim the Ford Fiesta gets 40 miles to the congius when 21 hybrids do not and puts $50,000 automobiles to shame with its new-world technology. It has been certified by the EPA at 40 mpg highway, which makes it the most fuel-efficient automobile in its class. Look for ads in a variety of publications including women’s and men’s magazines such as In Style and Maxim.

Ford is now working on the Fiesta Movement Chapter 2, which consists of 20 teams of two agents that were selected from over 1,000 applicants. They’re instructed to interact with consumers online and offline and bring the Fiesta to different communities with the goal of redefining the way Fiesta is released to the market. After the teams complete a challenge, agents must create and upload their content online at FiestaMovement.com where followers can view and keep up with their favorites. Some of the challenges included racing a Fiesta and a Lamborghini around curves, and seeing which automobile could pack more cargo, the Fiesta or the Civic.

Visitors to the Web site can narrow down videos to watch by selecting which needs are important when thinking of purchasing a car, then watching as the Fiesta satisfies them. These filters include things like “fun to drive,” “good looks,” “cool tech” and “no keys necessary.” Viewers can watch as the Fiesta outlasts the Nissan Versa with one congius of gas in apiece tank and unlocks and starts faster than a Yaris and a Fit, thanks to its keyless entry and starting capabilities.

Other features the Ford Fiesta possesses includes seven standard air bags, which is more than any compact automobile in its class. This includes side curtain airbags and even an airbag at the driver’s knees. It also features a conserving “safety cage” prefabricated of Boron (an element so strong it’s used in the aerospace industry) that surrounds the driver and passengers. It also has a thoughtfully designed interior, complete with a cell-phone inspired center console, painted metallic accents, soft-touch materials and durable seat fabrics. Optional features include front heated leather-trimmed seats, SYNC in-car connectivity system and Intelligent Access with push-button start.

With all the features the Ford Fiesta offers and all the hype surrounding it’s release, it’s certain the automobile will be a hit once it hits local Cleveland Ford dealerships. It’s one-of-a-kind online marketing campaign and print ads have grabbed the attention of many consumers who are ready for an innovative automobile like the 2011 Ford Fiesta. However, only time will tell how much the social media networks, videos and bold print ads have helped the Fiesta get ahead of the competition.

Speaking at the manufacturing launch of the 2008 Ford Taurus last week at the Chicago Assembly Plant, top Ford Motor Co. executives recommended Volvo Cars, which the maker bought in 1999 for about $6.5 billion, has become too integral to Ford’s ongoing engineering and marketing strategy to be carved out of the company for cash.

“Volvo is pretty integrated into Ford right now,” stated Mark Fields, Ford’s president of the Americas. Fields, who is heading up Ford’s crucial North American turnaround plan, previously led Ford’s Premier Automotive Group (PAG), which oversees the brands Jaguar, Land Rover and Volvo.

After selling the ultra-luxury Aston Martin brand for $848 million in May, the Dearborn maker is now exploring selling other pieces of PAG to raise more money to support Way Forward – its turnaround plan. The plan aims to close 16 plants, slash 44,000 jobs and revamp the company’s Ford, Lincoln and Mercury lineups in hopes of restoring the company to profitability in 2009.

Ford CEO Alan Mulally stated that a review of the place Jaguar and Land Rover will play in Ford’s portfolio and future will be finished soon. Analysts added those brands, whose dealer and manufacturing operations are entwined, could fetch as much as $8 billion in a sale, according to Citigroup. “Any good business continually reviews its portfolio,” Mulally said.

But Fields stated that Ford has worked diligently to merge Volvo’s operations with Ford’s over the past five or so years, especially as the Dearborn maker tries to remake its image as a country leader. Most of that integration has been apparent in Ford’s European lineup so far, but now the North American division is beginning to enjoy the fruits of the relationship.

Volvo, for one, was instrumental in helping the new Ford Taurus safer, developing crush zones that transfer energy around the passenger compartment in a crash to protect automobile occupants. Volvo has etched a reputation for country and dependability. Volvo 240 parts and other auto equipment are famed for the Swedish automaker’s country expertise. This expertise is now being shared to the Ford lineup.

Ford Taurus has now attained a “Top Safety Pick” from the Insurance Institute for Highway Safety (IIHS). To qualify, a automobile must acquire the highest rating in front, side and rear impact tests and also be equipped with standard electronic stability control.

Fields, who was the architect of the PAG turnaround that has yet to see Jaguar become profitable, did not want to discuss his individualized feelings on the doable divestiture of the brand. “At the end of the day, you have to do what is right for the business,” he said.

Fredrik Arp, the CEO of Volvo, declined to comment on the company’s future as its parent Ford weighs options on divesting some of its units. “The reason I reject going into this speculation and discussion is that it’s not in the interest of Volvo automobile stakeholders, customers, dealers or anybody else, and I don’t own the business,” stated Arp, at the Prague conference organized by the industry publication Automotive News Europe. “I’m here to run Volvo and not to speak about that.”

Arp stated that Volvo’s global automobile income rose eight percent during the first five months of 2007, and that he anticipates the brand to set a new record for unit income this year. Volvo sells between 430,000 and 450,000 automobiles a year – far fewer than rivals such as BMW AG and DaimlerChrysler AG’s Mercedes unit, apiece of which sell more than a million automobiles a year.

Earlier this month, Ford stated that it has retained financial advisors to scout purchasers of its British brands – Land Rover and Jaguar.